Feetures e-commerce revenue boomed in late 2018 and they needed help setting up the infrastructure to guarantee long-term success and maintain current results.
Establish a full-funnel marketing strategy + executional plan to continue to acquire customers and convert to purchase to reach revenue goals.
Ran creative A/B testing to determine the sweet spot for how often we should be rotating creative to maintain optimal return on ad spend.
Utilized testing to determine what was most effective creative and targeting to drive results for each stage of the customer journey.
Increased conversion rate and new customers converted to purchase in the first 90 days of implementing structural changes.