Case Study

Driving consistent revenue for an e-commerce brand


Problem:

Feetures e-commerce revenue boomed in late 2018 and they needed help setting up the infrastructure to guarantee long-term success and maintain current results.

Solution:

Establish a full-funnel marketing strategy + executional plan to continue to acquire customers and convert to purchase to reach revenue goals.

Results

results-1

Ran creative A/B testing to determine the sweet spot for how often we should be rotating creative to maintain optimal return on ad spend.

results-2

Utilized testing to determine what was most effective creative and targeting to drive results for each stage of the customer journey.

results-3

Increased conversion rate and new customers converted to purchase in the first 90 days of implementing structural changes.