People didn’t believe the produce at Walmart was fresh. Tiny Horse was tasked with shifting perceptions and building positivity around the Walmart Fresh brand.
Tiny Horse engaged YouTube’s top food creators to produce original content educating viewers and driving trust around Walmart’s Quality Fresh message.
Brand sentiment improved from -44 to +90 brand sentiment.
Generated 20MM Video Views and Social Impressions with a ~5% Engagement rate.
Digital video over-delivered on Walmart’s target CPV for influencers.