Case Study

Swinging sentiment for the world’s largest grocer


Problem:

People didn’t believe the produce at Walmart was fresh. Tiny Horse was tasked with shifting perceptions and building positivity around the Walmart Fresh brand.

Solution:

Tiny Horse engaged YouTube’s top food creators to produce original content educating viewers and driving trust around Walmart’s Quality Fresh message.

Results

results-1

Brand sentiment improved from -44 to +90 brand sentiment.

results-2

Generated 20MM Video Views and Social Impressions with a ~5% Engagement rate.

results-3

Digital video over-delivered on Walmart’s target CPV for influencers.