Case Study

Reinvigorating a fan base with new content formats


Problem:

America’s Got Talent had been on the air for 7 years and social engagement was declining. Tiny Horse was brought on to bring new life to social content production.

Solution:

Develop new formats and franchises to activate old audiences and introduce new ones to the show.

Results

results-1

Pioneered new show experiences for fans on platforms like Snapchat to drive new engagement and new fan reach.

results-2

Drove consistent double-digit growth across the show’s social platforms, including Facebook, Twitter, Instagram and Tumblr.

results-3

Achieved more than 6 million views and 10 billion social impressions across one broadcast season.