America’s Got Talent had been on the air for 7 years and social engagement was declining. Tiny Horse was brought on to bring new life to social content production.
Develop new formats and franchises to activate old audiences and introduce new ones to the show.
Pioneered new show experiences for fans on platforms like Snapchat to drive new engagement and new fan reach.
Drove consistent double-digit growth across the show’s social platforms, including Facebook, Twitter, Instagram and Tumblr.
Achieved more than 6 million views and 10 billion social impressions across one broadcast season.